Archive

28 May FE: Pivot on Purpose

A pivot is a change in strategy, without a change in vision. We’re seeing more light at the end of the tunnel we’ve all been in for the last few months. Here are actionable ways entrepreneurs and brands can address consumers' feelings right now. Build new relationships that...

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03 Oct FE: Time to Refine

We can’t change the direction of the wind, but we can always adjust our sails. ~~ We’re officially in pumpkin spice season…and the throes of whistleblower accounts that started impeachment against Trump. Whew, what a week! I’m travelling in Southern California for Eddie Vedder’s Ohanafest on the beach,...

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21 Feb Future Entrepreneurs: Customer Preference

Take a survey of your brand strengths. Are you making them easy for customer to see and understand? This is one of the top ways to shine through the noise of competition.   Trader Joe's has a cult-like following, thanks to the way the company seems to...

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