Simonetta Lein, Heart2Heart Ambassador by S. Parides

23 Feb Simonetta Lein, Heart2Heart Ambassador by S. Parides

“Women’s luxury fashion label Shahida Parides recently launched Heart2Heart, a new charity brand affiliate and ambassadorship program, with famed Italian author, fashion influencer, philanthropist, and journalist Simonetta Lein. Released just in time for Valentine’s Day, the Heart2Heart campaign allows the chosen brand ambassador to curate a capsule collection from the Shahida Parides line, in an exclusive Heart2Heart print, and the brand will donate 30% of all sales of those select items, from the Shahida Parides website, to the affiliate’s charity of choice.  I have profiled both Shahida Clayton of Shahida Parides and Simonetta Lein separately on Splash, and I was so happy to see these two exceptional women come together to raise money and awareness for charity…”



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