11 Dec Empowering Style. The Celebrity Wishmaker Simonetta Lein Meets Osea Founder Jenefer Palmer
We live in a world full of “things” and are being constantly bombarded by commercials espousing new products. Sometimes however, magic happens. I think it is truly beautiful when a product comes along where you can actually sense its inventor by using it. This happens when that special item shows integrity, and when it has a story. Business it is not only about money; money is a consequence of business. Business is about solving problems and making a difference. If we are lucky we immediately understand the difference between a “product” and the product (i.e. the one with a soul). Often we don’t know who is behind these wonderful endeavors. Today I have for you another amazing woman entrepreneur. Through her skincare line she was able to communicate to me both her passion and the impeccable execution one of the best lines I have ever tried. I want everyone to know who is behind the brand Osea Malibu: Jenefer Palmer
Who are you and what is the name of your business?
Hi, I’m Jenefer Palmer. I am the founder and formulator of OSEA Malibu, a natural seaweed-based skincare line available since 1996 in retail and luxury spas worldwide.
What is your brand about?
I was born into a family of holistic healers and began studying healing arts– acupressure, shiatsu, cranial therapy—in my early 20s. In my 30’s, as spa director at a mineral springs resort, I sought out natural skincare lines for the spa. Heeding my grandmother’s advice—“always read the label”—I was shocked at the level of synthetics I found. I decided to create OSEA in 1996, and to this day our underlying message is: “Safe cosmetics are a consumer’s right and our earth’s rightful due.”
OSEA represents the core elements of wellness: Ocean. Sun. Earth. Atmosphere. I am passionate about creating active anti-aging formulations for all types of skin without the use of toxic chemicals to yield results. Our line offers cleansers, serums, masks, and moisturizers, in addition to organic body scrubs, lotions, and bath soaks. All products are certified vegan and formulated with organic ingredients.
**When Osea is rubbed on your skin you can really feel its organic ingredients penetrating deep down making you feel immediately refreshed and pure. This is what nature does to you. Everyone here knows that I only talk about people and brands that I believe in one hundred percent. Osea is different than any other skin care products I have come across – it is vegan, American made, smells wonderful, and it actually works! I stand up for nature: my father is a pioneering Homeopathic doctor, a true visionary who taught me a fundamental principal: read the label. Nature is so good for you; it is literally all we need.
What is your mission?
My mission with OSEA is to protect women’s health and lobby to end the use of toxic ingredients in personal care products. Through natural skincare, I want to educate consumers about the benefits of bio-available seaweed extracts, pure essential oils and other botanicals on the skin.
I’m a huge advocate for women’s health and transparent cosmetic labeling. We’ve participated in numerous legislative and grassroots personal care safety initiatives. OSEA was the first brand to sign the “Compact for Safe Cosmetics” in 2002 and now there are over 1,000 signers to date. This past September, I met with Senators and members of Congress to express support of an updated version of a Personal Care Products Safety Act.
**This is incredible! I was not aware of this fact when I first tried Osea, but again I felt the energy behind it, its true story. Isn’t it beautiful to think that when you buy something you are also making a statement; you are fighting for something; you are thinking about your future and your children’s future. I want all of my readers to become more conscious about what they buy and use. People should feel proud when they can embrace something that is not only a product, but speaks about health and self-empowerment. Think about it.
Are you a Millennial? What do you think about Millennials?
I’m 63—so pretty sure I am not a millennial…. but they are so inspiring to work with! They’re innovative, concise, sophisticated, and I LOVE that they prefer experiences over stuff.
**I am literally shocked. This woman looks much younger than that, she is positive and radiant. This is the secret: do what you love and use good skin products.
If you are here it means that you love fashion. Why?
Fashion is for me all about personal expression. In my case, beachy, Malibu style.
*Here I have my “Empowering Style” collection for Jenefer: radiant and naturally beautiful.
What cannot miss from your wardrobe?
Wide brimmed hats from my friend at Sol a Mer. The sun ages your skin so you’ll never find me without proper sun protection!
Your favorite pair of shoes and why?
I don’t go anywhere without my combat boots. Comfort + attitude. And they go with pretty much everything I wear.
When I’m getting fancy, any and all shoes by Stella McCartney. I’m CRAZY for her Cap Toe Boot.
What is your style, and what you cannot stand in people, inside and out?
My style is casual Malibu chic with a healthy touch of Missoni. I always prefer natural fiber clothing and wear lots of green to match my eyes.
What is your fashion mantra?
Two words: Sun. Protection. I wear long sleeves and a hat – even on warm days. The sun is the #1 cause of premature aging. News flash - wrinkles will never be in fashion. That’s why I always ask my kids - “Is there sun on my face?”
What is that magic word that speaks about you?
Vitamin C… and by that I mean dark chocolate. Any day feels better with an infusion of Vitamin Chocolate.
What is a wish that you would commit to grant this year to someone paying it forward?
My wish this year would be to remind women that timeless beauty comes from the inside out.
**Yes it truly does. Thank you so much Jenefer for what you do, for your dedication, for your passion, and for your determination in delivering Mother Nature in concentrate that we all can enjoy . I wish everyone’s skin to be lucky enough to have Osea Products on them as soon as possible, and to start being healthier and happier. Please, go now to www.oseamalibu.com