Empowering Style. The Celebrity Wishmaker Simonetta Lein Meets Anjelika Kour

02 Apr Empowering Style. The Celebrity Wishmaker Simonetta Lein Meets Anjelika Kour

As the world runs , there are boss babes who run faster. Women who work hard and get projects done. Women entrepreneurs who sometimes have to get established in a “men’s world” such as for instance technology, while they add their touch of femininity merging fashion and beauty. To meet such women what a better place than here, on The Wishmaker. Are you ready to meet one? My hero of today: Anjelika Kour


Who are you and what is the name of your business?


My name is Anjelika Kour and I founded DigitalDesign.NYC, a tech design agency in 2015, where we focus on design & development of mobile apps, web platforms, UI/UX, and other design & development services. At DigitalDesign.nyc we build and incubate a number of interesting fashion and lifestyle startups – such as:


Brick & Portal (brickandportal.com) – an internally incubated fashion app and styling platform for creating looks on the fly from an array of over 600 retailers and over 8 million items (all updated in real time).


Snailz (snailzapp.com) – a nail salon booking app giving New Yorker’s access to over 250 nail salons to book directly on the app like restaurant reservations from Open Table.


Sample Sale 212 (samplesale212.com) – real NYC sample sales brought to shoppers online for those limited few days the sales happen physically in NYC. Sample Sales reviewed include La Perla, Herce Leger, Theory, Proenza Schouler, Versace, Phillip Lim, and many others.


Squrl (squrlaway.com) – a productivity app like no other before which allows smart bookmarking of content no matter where you are (mobile or web). Save all your To Buy, To Do, To Reads in one place and access them without having to constantly go back to the original site.


Glam+Go (glamandgo.com) – the best unlimited membership blow-out service in NYC where you can book your appointments on the app and pick from an incredible array of options unlike other blow-out bars offer you in NYC.


@globalnewyorker (globalnewyorker.com) – a curated city guide of worldwide destinations allowing you to travel all around the world with a New York attitude.






What is your brand about?


Our brand is about great design, cutting edge UI/UX, and superior tech. DigitalDesign.NYC is more than a design and development agency – because we are creative technologists and we help startups build on their ideas, monetize their concepts, and build better products the world needs. Many of our projects and clients often get incubated by us as well – and we run these many brands under the DigitalDesign.NYC family umbrella. Many of such were mentioned earlier as Brick & Portal, Sample Sale 212, Snailz, and more. If anyone reading this has a great app idea – you can reach out to me direct at anjelika@digitaldesign.nyc





What is your mission?


Our mission is to bring good ideas into reality and realize their true potential. Go beyond the build and into the grind with the companies. We hope to work with many new startups in the fashion/beauty and lifestyle space going forward with a consistent focus on female-run/founded startups. I’ve personally organized and ran the Women in Tech Summit of New York and many other events focusing on female-entrepreneurship and women in technology – I am a huge proponent of this, long overdue, business industry shift.



Are you a Millennial? What do you think about Millennials?


I would say I definitely am by birth year and by my social media usage. But in many other ways, I am an old soul. You can find me on Instagram using the handle @globalnewyorker and see for yourself.



If you are here it means that you love fashion. Why?


Of course, I love fashion! I have founded and built a number of fashion startups and am constantly finding ways to contribute more to the e-commerce and online shopping communities. My latest venture Sample Sale 212 (samplesale212.com) is a way to bring the best kept NYC secret of sample sales online for the world to access what only select New Yorkers were able to access before.



**Here is the “Empowering Style” collection of Anjelika, classy, chic and for a woman on “the go”.









What cannot miss from your wardrobe?


I definitely love my Karl Lagerfeld black leather finger-less gloves. I don’t wear them everyday, but they give me the strength I need on my most toughest of days.


I’ve also been obsessed with Cerimani (cerimani.com) jewelry and Galpon (galpon.co) hats. Cerimani crafts their precious pieces in Thailand and give big chunk of the profit back to the village where it was made. Galpon is an authentic panama hat producer (in Ecuador, of course) and has some of the most cool hat designs I’ve been psyched to bring on my trips around the world.


Other items would include my classic Levis jeans, Here / Now sneakers, a classic grey or black turtleneck, and other amazing finds from Sample Sale 212.





Your favorite pair of shoes and why?


I like many shoes and have been an avid Louboutin and Jimmy Choo girl for years. Just recently I discovered a new brand called Here / Now (herenowshop.com) that retail authentic fur embellished sneakers and have been absolutely obsessed. I’ve been wearing them everywhere and am so psyched for their heeled sneaker collection coming up next season!





What is your style, and what you cannot stand in people, inside and out?


My style is sophisticated with a touch of Avant-Gardre. I definitely like to surprise people and am not afraid of vivid colors, bold looks, and big coats. Checkout @globalnewyorker on Instgaram to see more!





What is your fashion mantra?


Running a business is like being in a battle field – I wear my fashion as my ammunition.



What is that magic word that speaks about you?


My magic word would be two words “hard work”. I recommend most try it and see how far the magic really goes!





What is a wish that you would commit to grant this year to someone paying it forward?


I would love to mentor a young entrepreneur wanting to make the next big thing in tech, fashion/beauty, or lifestyle space. My email is anjelika@digitaldesign.nyc for anyone who would like to come learn from me and our company.


**I am sure you will do an amazing job in mentoring a young entrepreneur. Please let me know who the lucky one will be. Thank you so much Anjelika, this was a true pleasure.


As always, make your wishes come true.


From Philadelphia, The Celebrity Wishmaker Simonetta Lein


  • Del Duduit
    Posted at 16:59h, 02 April

    Simonetta: Fascinating article. The best thing I took away from your piece with Anjelika is what she said … “My magic word would be two words “hard work”. I recommend most try it and see how far the magic really goes!” I love that because what she said was true. Hard work will reap benefits if done with the right attitude. Thanks. Del

    Posted at 03:07h, 03 April

    Wow she’s a real girl boss and so stylish! Love that Angelika helps startups with her business. So inspirational.


  • Laurent D
    Posted at 06:16h, 03 April

    Awesome inspirant article bravo Simonetta

  • Octavia
    Posted at 12:28h, 03 April

    INteresting and INspiring article, Simonetta.
    she’s so Chic and stylish. Agree with what Anjelika said and share on the ‘magic word’ and empowering women .


    Thank you,


  • Luna
    Posted at 12:45h, 03 April

    Empowering Simonetta, thanks for always sharing Inspiring, Positive, ‘Beautiful’ article .
    love what the WISHWALL do always. many thanks!

    Love, light and blessings,


  • Luna
    Posted at 12:51h, 03 April

    Empowering Simonetta, thanks for always sharing Inspiring, Positive, ‘Beautiful’ article .
    love what the WISHWALL do always. many thanks!

    Love, light and blessings,


  • Kirsten Wendlandt
    Posted at 21:30h, 03 April

    You always feature such inspiring people and that’s what I love about reading your blog!!! Always so much inspo!! These pictures are stunning and it’s a great feature!!

    xox Kirsten // http://www.kirstenwendlandt.com

  • mélanie beaumont
    Posted at 13:12h, 04 April


    I am a blogger influenceuse, and I come towards you because I found your profile on instagram, and I would like to know if you can give me some advice to obtain more advertising for my blog and become known of advantage, a little bit of help would be the advantage for me, because I like very much what you are doing
    Think what of it you to help me?
    Thank you for your return.

    Mélanie BEAUMONT.

  • Valeria
    Posted at 02:36h, 08 April

    I love when you interview empowered women who are their own boss, you’re sending out a powerful message. Congrats to Anjelika for her business and also her perfect style! Love, Valeria

  • Dom Baza
    Posted at 22:43h, 09 April

    I always love how you feature such powerful and important woman my friend. This is so powerful and Anjelika is such an empowering woman. Loved reading about her!

  • Aimara
    Posted at 16:53h, 13 April

    What a cool interview! She’s such a babe and I’m so obsessed with her photos!
    Loved reading about Anjelika 🙂
    Thanks for sharing!

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