18 Feb Support black women in business
“The pandemic has delivered financial headwinds that threaten the economic progress of Black female business owners and because of this, Mastercard is taking action, while also calling on consumers and corporates alike to shop, share and support these women,“ said Cheryl Guerin, executive vice president of marketing and communications in North America for Mastercard.
Black women-owned businesses are vital to our economy and are amongst the hardest hit by the impacts of the pandemic. Mastercard announced the Strivers Initiative, a consumer-facing platform, elevating the visibility of Black female business owners overcoming obstacles to maintain and grow their business, as role models for the community and future generations. The initiative will kick-off with a national ad spot featuring Black women business owners from across the U.S. and GRAMMY Award winning singer/songwriter Jennifer Hudson.
Jennifer Hudson will star in a new ad featuring her rendition of “Ain’t No Mountain High Enough,” produced by will.i.am. The commercial was produced by women-owned Little Minx with direction by Child. The spot premiered Feb. 17 on primetime TV and across digital channels.
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Akasha Garnier for #TheWishwall
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