Help Paint the ROADS PINK!

05 May Help Paint the ROADS PINK!

“A strong person is not the one who doesn’t cry. A strong person is one who cries & sheds tears for a moment, then gets up and fights on.”

We are breast cancer survivors who have lived this quote and we want to take our fight against breast cancer to the roads of California. We are the heart and soul behind California Pink Plate – a breast cancer awareness license plate. Our wish is to get the 7500 DMV required prepaid orders to see our plate on CA roads spreading awareness. CA Pink Plate will be an ongoing, daily reminder that “Early Detection Saves Lives” and if one life is saved because of this plate, then it’s all worth it. CA Pink Plate will raise much needed funding for the Every Women Counts Program – providing much needed screenings and comprehensive care for underserved women throughout our state. CA Pink Plate is our way of fighting on and we want to involve all Californians in our battle. Thank you Simonetta for helping us make our wish a reality – with 7500 orders we will be able to “Paint the Roads Pink”.
About the Ladies:
Chere Rush: At age 39 she discovered she had a lump in her breast and diagnoised her with Stage IV Invasive Ductal Carcinoma in Situ and gave her two years to live max. A wife and a mother of 3 boys, “If I had gone to the doctor months before, I believe I would not be in the battle that I am in right now.” In remissions, she will always have Stage IV Cancer.

Heather McCullough: Stage IV Breast Cancer survivor, who was diagnosed 4 years ago at the age of 36 and underwent 18 weeks of chemo and 4 surgeries. Who has 4 amazing boys (6-20 years old) and has been married for 22 years to her high school sweetheart.  Her diagnoses came as a surprise since she has no family history of Breast Cancer and just had an exam just a year prior. She ignored the signs until she felt a lump in her breast one day.

Deborah Bordeau, 55, of the Bay Area city of Brentwood has been a teacher for more than three decades, including 25 years in the Oakley Union Elementary School District. In 2010, she was diagnosed with breast cancer. Her positive and empowered attitude, early detection and supportive network of friends and family helped her through treatment. In 2013 she was invited to be an American Cancer Society “Hero of Hope” and shared her story to help others along the way. The fifth grade teacher was named Contra Costa County Teacher of the Year in 2012. She is five years cancer free and calls herself “blessed” to be enjoying all of her life’s passions including her family, pets, swimming, traveling, skiing, good friends and good food. She is 6 years cancer free!

Carla Kimball, 57, of Los Angeles, was diagnosed with breast Cancer after a yearly mammogram in 2009. Faced with difficult choices, the mother of two decided to undergo a double mastectomy. After 14 hours in surgery, doctors told her they had found malignant tumors in both of her breasts. She considers herself “one of the lucky ones” for her early diagnosis and says early detection saved her life. Kimball and her husband have tirelessly advocated to make “CA Pink Plates” a reality.

Heather Solari, learned she had breast cancer just a few months after losing her mother to the disease. She was 25. Testing showed she had the breast cancer gene and she elected to have bilateral mastectomies and a complete hysterectomy. Several chemotherapy treatments, and a half of a dozen surgeries later, the mother of a 9-year-old daughter’s cancer has been in remission for four years. Her battle helped spur her to pursue her dream job as a San Leandro Public Safety Dispatcher. She hopes to “paint the roads pink and bring awareness” in California through the Pink Plate campaign.


The California Pink Ribbon License Plate was started by a group of Breast Cancer Survivors in Northern California that wanted to make a difference. Each survivor had a different journey but they all had the same goal; to provide education and support for Breast Cancer Awareness.The State of California is fortunate to have many non-profit organizations that work tirelessly to promote and educate the public and raise money for Breast Cancer Awareness. But we can do more. This group of courageous women, each with gripping stories about their struggle with this terrible disease, had a great idea – a Pink Ribbon License Plate. We cannot think of a better way to proudly display our support for women battling breast cancer and to remind all of us that early detection saves lives.
If you want to purchase a Pink Plate, please do so here:

  • Simonetta Lein
    Posted at 22:11h, 08 May Reply

    This is amazing! I have been actively committed to bringing awareness to cancer prevention. I believe in you and in your project! Thank you for what you are doing!

  • Michael Palumbo
    Posted at 20:21h, 09 May Reply

    So inspiring! If you want to purchase a Pink Plate, please do so here:

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