Future Entrepreneurs: Texture

30 Aug Future Entrepreneurs: Texture

“Too many companies want their brands to reflect some idealized, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.” ~Sir Richard Branson

 

I love the quote – especially the idea that we need to embrace our texture and character instead of just the filtered perfect image we often project. We’ve talked about ebb and flow over the last couple of weeks. We hope you’ve have an amazing summer of full of work, play and inspo. Happy Labor Day weekend to our American readers. Wherever you’re located we hope you find ways to explore your texture, embrace your character and have a few more relaxing days before Back to School takes over.

 

Take a look back at a couple of our most popular blogs that explore brand and character:

 

Virgin Hotels:
http://thewishwall.org/desideri/global-brand-in-action

 

Warm congrats to our friends and great brand case study, Nando Milano Trattoria! They’ll be featured as Chicago’s Best Italian and we’re filming this week in Chicago:
http://thewishwall.org/desideri/future-entrepreneurs-take-the-call

 

Thank you for reading and express yourself in the comments below.

 

Salute & fair winds!
Akasha Lin

 

Akasha Garnier for The Wishwall
Author, Brand Expert, Filmmaker
http://www.akashagarnier.com

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