07 Feb Future Entrepreneurs: Shining Gratitude
“Feeling gratitude & not expressing it is like wrapping a present & not giving it.” ~William Arthur Ward
Expressing sincere gratitude is a key tool in business and branding. It’s a wonderful way to keep valuable perspective and focus on what you have instead of what is lacking. Showing appreciation is a simple way to build a closer relationship with your clients and customers. It’s a straightforward process, but few companies make the time to genuinely thank customers for their business. Lean in and find out why this is a valuable way to help your business and brand shine.
I worked with several ecommerce clients over the holiday season with busy lists, crowded fields and high numbers they wanted to a achieve. Let’s take a closer look at some statistics and experiences from Shopify:
When it comes to standing out against entrenched competitors, it’s critical for ecommerce businesses to find their moments of opportunity https://www.shopify.com/blog/online-retail-customer-service. It’s rarely practical to compete on price or efficiency. However, new and growing stores do have a set of differentiators worth investing in: product, brand, and service.
Companies that focus on creating meaningful customer experiences can choose to compete on loyalty and word-of-mouth, beat the behemoths, and carve out their own place in the market.
In this pursuit, thanking customers for their purchase goes a long way. In fact, 68% of businesses have lost a customer because they feel a company is indifferent to them, and nearly half of American consumers say appreciation for them as a customer is an indispensable part of providing excellent care.
Being purposeful and personal when thanking your customers can help showcase the human aspect of your brand, create connections, and build customer loyalty.
How happy are your customers?
Happy customers are repeat customers. So, how do you know if you’re making your customers happy? Like any other business function, tracking the right metrics is essential. Let’s start there.
Measure your customer support
How to thank your customers
Sending the perfect thank you doesn’t need to be complicated. In fact, most consumers don’t have a high bar when it comes to appreciation: a study by TD Bank found that 60 percent of consumers said appreciation should be conveyed by saying thanks directly to the individual, while 44 percent agreed that thank yous should be personalized.
Show customers that there’s a real human behind the scenes and behind the screen.
Thank customers without an overt expectation of anything in return. For example, don’t ask them to “share on social media,” and don’t pester them to buy in the same breath. Simply express gratitude, personally and directly, for being a customer and placing trust in you to deliver. That’s enough to create a connection.
On that note, I want to warmly thank Simonetta Lein, the Celebrity Wishwmaker [http://thewishwall.org/the-wishmaker] for all you do with The Wishwall Foundation and the network! http://thewishwall.org/desideri/building-the-wishwall-with-the-fnl-network
Please join me in wishing Simonetta a very happy and birthday this week (February 7th)!
Grazie mille & buona compleanno amica bella!
Start jotting down ideas of who you want to thank. Next week we’ll help plan your process and budget
Thank you for reading and express yourself in the comments below.
Cheers & fair winds!
Akasha Garnier for The Wishwall
Author, Brand Expert, Filmmaker