Future Entrepreneurs: Protect the Skin You’re In

07 Jul Future Entrepreneurs: Protect the Skin You’re In

We rise by lifting others. ~Robert Igersoll


Hope you enjoyed your Independence Day holiday if celebrating in the U.S.!
As we’re on this journey as current and future entrepreneurs, it’s important to work together as a community. The Wishwall Foundation is an outstanding example of reaching out to the community to help on several levels.
Simonetta, the Celebrity Wishmaker, invited me to share some ideas for entrepreneurs after she saw my community work in Chicago and LA. I align with entrepreneurs and business owners who help promote each other’s projects on social media.
One of my first community partners was Teen Cancer America in Chicago and Los Angeles.


Who are they?


Teen Cancer America partners with hospitals throughout the United States to develop specialized facilities and services for teens and young adults with cancer. They build teen friendly environments, enhancing the hospital experience. Roger Daltry and Pete Townshend of The Who are the founders and I have been involved in campaigns and concerts with Eddie Vedder, Pearl Jam (Wrigley Field) and Joan Jett.




Protect the Skin You’re In


Now that summer is in full swing we’ll shift to a timely topic. This week we look to Teen Cancer America for wisdom on sun safety (article from https://www.teencanceramerica.org).


In a recent Northwestern study, 93% of people who had purchased a bottle of sunscreen in the last year showed important gaps in their sunscreen smarts.




Sun Safety is one of the easiest things to forget during the sunny months of summer, but Skin Cancer is also one of the easiest to prevent. Below are our tips for staying safe and enjoying yourself in the sun.
1. Slap on the cream.
2. Wear a hat.
3. Fake it.
4. Cover your skin.
5. Style it with shades.
6. Chill out in the shade.
7. Check your skin regularly.


DYK only 43% of people know the definition of SPF?


How proficient are you in sunscreen-ese? According to a new survey in JAMA Dermatology, most people don’t understand much of what’s written on a lotion label.
SPF = sun protection factor (indicating the effectiveness of protective skin preparations).


Researchers at Northwestern University Feinberg School of Medicine wanted to test people’s knowledge of sunscreen, so they surveyed 114 people who came to the dermatology clinic during the summer of 2014. Even though 93% of them had purchased a bottle in the last year, most people showed important gaps in their sunscreen smarts.
UVB rays
“People think that SPF equals everything,” says Dr. Roopal Kundu, one of the study’s authors and a dermatologist at Northwestern University Feinberg School of Medicine. And it does count for a lot: the sun protection factor measures a sunscreen’s ability to filter UVB rays, which are related to sunburn and skin cancer. But SPF only measures UVB rays; it doesn’t tell you anything about protection from UVA rays, Kundu says.


UVA rays
The most misunderstood part of sunscreen is UVA, Kundu says. “UVA is around every day; it can penetrate through window glass,” she says. Like UVB, it’s also related to an increased risk of skin cancer, but unlike UVB, it’s not filtered by the ozone at all, Kundu says. UVA doesn’t cause sunburn, but “it really leads to darkening and aging, because it penetrates deeper into the skin and has more influence in the collagen.”


There’s only one way to tell whether your sunscreen offers UVA coverage: the words “broad spectrum.” Only 34% of people in the study named “broad spectrum” labeling as an influence in their choice to buy a sunscreen, but they’re the two most crucial words to look for on a sunscreen label, Kundu says, because there’s no other metric on the bottle for UV-A coverage. Without the words “broad spectrum” your sunscreen likely doesn’t offer coverage from UVA, Kundu says.
Most active ingredients in sunscreen shield against UVB, but far fewer have UVA coverage, and only a handful offer both.
Personally, Kundu uses an SPF 30 sunscreen with the active ingredient zinc oxide, a natural sunscreen ingredient that physically—instead of chemically—blocks rays. Zinc oxide protects against both UVA and UVB rays.
SPF numbers


So, why does a dermatologist only use SPF 30?
People in the study rated a high SPF number as the number-one reason they bought one sunscreen over another, but only 43% of people in the study knew what SPF actually meant. Here’s the real definition: an SPF of 30 means that technically, you could be out in the sun 30 times longer before you get sunburned than you would be able to if you went out without sunscreen, as long as you keep reapplying it appropriately, Kundu says.


And an SPF of 15 is not half as effective as an SPF 30, contrary to what 39% of the people in the study thought. According to Kundu, SPF 15 filters about 93% of UV-B rays; SPF 30 filters about 97% of UV-B rays; and SPF 50 filters about 98% of UV-B rays. The difference between SPF 30 and SPF 50 is only a 1% filtering improvement, she says, and since SPF 30 is readily available at many different price points, that’s the one many dermatologists recommend.
How much do you need?
For a sunscreen to work as advertised, you have to use a shot glass worth for unexposed areas, Kundu says. (About half of people in the study got this wrong.)


Bottom line
Typical adults should buy a water-resistant, broad-spectrum SPF 30 sunscreen, reapply every two hours and use the right amount, Kundu says. “If we can help reduce or spot skin cancer sooner, or be more aware of it, these are the mechanisms by which we can do it
Add these ideas as you are building your foundation of smart habits and staying active.


I’m continuing to partner with Teen Cancer America. I help promote their mission and donate 10% of proceeds from my book sales of Secrets to Shine Through the Noise; Nando Milano Trattoria also donates 10% to guests who buy my book and then dine at Nando Milano in Chicago or Champaign, Illinois. More news coming soon on a new community partner promotion…


We wish you a bright week!
We’ll be back next week to continue the journey as Future Entrepreneurs.
Thank you for reading and we welcome your comments below.


Cheers & fair winds,


Akasha Garnier
Author, Branding Expert, Producer
http://www.akashagarnier.com for The Wishwall Foundation


JAMA survey: http://jamanetwork.com/journals/jamadermatology/fullarticle/2319715

  • Tiffany
    Posted at 16:41h, 11 October Reply

    Loving these ideas and yes, they can be used year round!! Thanks for the inspiration from you and your partners.

  • Luca
    Posted at 16:59h, 11 October Reply

    I loved being part of your Teen Cancer USA event at Nando Milano, Chicago. Grazie mille for all you do for us and for your partners!! 🙂

  • Wendy
    Posted at 17:06h, 11 October Reply

    Great to see you at the benefit concert! So amazing to hear that 100% from the benefit goes to Teen Cancer America for Chicago units. Much gratititude for your inspiration, wisdom and words!!!

    • Akasha Garnier
      Posted at 10:03h, 23 April Reply

      That was amazing to meet you at the show, Wendy! I have been writing, editing and planning my next 2 books and releases. Please save the date:. We have our next Teen Cancer America benefit coming up in Los Angeles June 1-3 http://beverlyhillsfoodandwinefestival.com. Best wishes to you and your travels, Akasha

  • Akasha Lin Garnier
    Posted at 17:24h, 11 October Reply

    Thanks much for your comments! Yes, we’ve finished our September campaign for #TeensGoGold and #GoGold, I’m grateful for the support from Maui to Lake Michigan, Chicago to Cannes, San Diego, Sicily, Philly, LA, New Orleans, Minneapolis and St. Paul. This was our biggest campaign yet! More news and wisdom coming soon from our team. we sold out of our #ShineThroughtheNoise jewelry with Rock Your Message, but we may do another design soon. 🙂
    Cheers & fair winds, Akasha Lin

  • Rachel
    Posted at 09:36h, 12 October Reply

    I have to thank you for many things! First, I really enjoyed the article about UVA rays. Its quite helpful and thanks for reaching out always. The wishwall foundation is really doing a great job. I pray for more…

  • Grayson Jack
    Posted at 09:47h, 12 October Reply

    Quite an insightful article from Teen Cancer America. It reveals a lot about sun safety. Your partnership is indeed yielding positive results, keep doing the good work.

  • Catherine Matt
    Posted at 09:51h, 12 October Reply

    Really inspired by your community services. It’s really great to know your foundation through its community services is touching many lives out there. More grace!

  • Daniel Lucas
    Posted at 09:54h, 12 October Reply

    What better ways to reach out to those that need help in out communities. You’ve device a very good means of touching lives. I love the wishwall foundation I hope to start donating soon.

  • Kevin Ronald
    Posted at 09:59h, 12 October Reply

    Great communities services, I’m so impress and this has fueled my desire to engage in humanitarian services. How can one purchase your book? I would love to get a copy as well as render my support for the wishwall foundation. Thanks for the great work!

  • Akasha Garnier
    Posted at 10:01h, 23 April Reply

    Thanks again for all the support! I have been writing, editing and planning my next 2 books releases. Secrets to Shine Through the Noise is available on Amazon or my contacting me directly: http://www.akashagarnier.com/contact. We have our next Teen Cancer America benefit coming up in Los Angeles June 1-3 http://beverlyhillsfoodandwinefestival.com. Best wishes to you and your projects, Akasha

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