06 Sep Future Entrepreneurs: Brand Choices
“It is our choices that show what we truly are, far more than our abilities.” ~J. K. Rowling
Hope everyone had a good transition from end of summer to September, back to school and back to refining our brands!
As you plan out your brand and strategy for the next season take a look at some key brand decisions:
Branding consists of a set of branding decisions. Differentiating brand strategy decisions involve brand positioning, brand name selection, brand sponsorship and brand development:
Last week had a great day of filming for “Chicago’s Best” and the crew and host ended up staying 5 extra hours and for dinner. That’s the sign of a strong and delicious brand. See our episode on WGN September 30 in Chicago, nationally and online (https://chicagosbesttv.com). I talk about what I learned refining the Nando Milano brand and you’ll get to see the charming Dario and Chef Alessio Vullo in action. I’d love to invite you all to authentic Italian dinner, but this is a good start. 🙂
Thank you for reading and express yourself in the comments below.
Salute & fair winds!
Akasha Garnier for The Wishwall
Author, Brand Expert, Filmmaker