FE: Time to Refine

03 Oct FE: Time to Refine

We can’t change the direction of the wind, but we can always adjust our sails.

We’re officially in pumpkin spice season…and the throes of whistleblower accounts that started impeachment against Trump. Whew, what a week!
I’m travelling in Southern California for Eddie Vedder’s Ohanafest on the beach, and media meetings for my #Davantithriller series. In short, I wish to keep the blog light this week.


Getting in the Spirit: Revamping
Did you know that Lay’s potato chips are about to get a packaging revamp? The redesigned potato chip bag and new logo give Lay’s its first new look in 12 years.
Unlike previous redesigns, Lay’s isn’t undergoing a radical transformation. Instead, the refreshed logo and packaging are meant to make the brand feel more modern and contemporary, said Jon Guerra, senior director of design… Read more design inspo: https://www.cnn.com/2019/09/18/business/lays-redesigns-potato-chip-bag/index.html


Make time for your own brand pulse check with 2 of our blogs on brand strategy:


Thank you for reading and we welcome your comments below.


Akasha Lin
Akasha Garnier for #TheWishwall
Author, Brand Expert, Filmmaker
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