13 Jan FE: SVANshine
January may be the most popular time for “checking in” emails, but we can all benefit from sharpening our communication skills!
ICYMI, check out our tips for confident communication:
Make sure your emails have the biggest possible impact by using the SVAN formula.
Create a subject line that follows the “SVAN” formula: specific, value and action-oriented, and numbers-based.
Generic subject lines tend to feel like mass sends, which quickly end up in the trash. Specific subject lines tailored to the reader/recipient are highly relevant, while action-oriented language pushes the reader to, well, act. Value is also key — you want to demonstrate why someone should act. Lastly, throw in some digits (if they’re appropriate) as these catch people’s eyes.
Bad example: “The article we talked about”
Highest email engagement rates come with using the person’s name as well.
Good example: “Sam, Read this 2-min entrepreneur article by Simonetta Lein”
Learn more in Inc.: https://apple.news/A8oLzC1YjQPer9tmZobgvgQ
Check out more wisdom from my chat with Gillian Flynn: http://thewishwall.org/desideri/fe-sharp/
Thank you for reading and welcome your comments below.
Akasha Garnier for #TheWishwall
Author, Brand Expert, Filmmaker
Photo: AkashaLin of Gillian Flynn, HBO Sharp Object premiere
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