FE: Successful founders

07 Apr FE: Successful founders

This week a few convos reminded me of how we speak as entrepreneurs. Voila, here’s a look at 5 things successful founders never say.

If you build it, they will come.
This made the rounds, but most often it no longer rings true. If you build it, no one’s coming. If you build it and do marketing, there’s a chance people will come. If not, no one is coming.

I’m going to be the next big thing.
Listen, you can have the best idea in the world, combined with the best tech stack, the best team, and the best investors, and still fail. To say that you’re going to be the next Google or Facebook when all you have is an idea is a huge red flag that you’re not cut out for the journey on which you are about to embark.
You will never hear a second or third time founder utter these words because they know first hand how many moving parts there are in the process of building a tech venture.

Make me go viral.
Are people still saying this? Yes, yes they are. There is a total of zero people on earth who can make something go viral. If that is your strategy, then you are truly clueless about how marketing works and how many different variables there are in the process of bringing a product to market.

With these words it’s easy to hear is “I am looking for shortcuts and don’t want to put the work in.”
If that is your attitude then you have no business in entrepreneurship. There are no shortcuts and you just have to put the work in.
Ready to build your foundation? ICYMI, here’s a great place to start: http://thewishwall.org/desideri/fe-the-foundation
Or read on for a few other things not to say:
https://www.inc.com/hillel-fuld/saying-any-of-these-5-phrases-shows-youre-not-cut-out-for-entrepreneurship.html

Thank you for your feedback and we welcome your comments!
Akasha Lin
Akasha Garnier for #TheWishwall
Author, Brand Expert, Filmmaker
http://www.akashagarnier.com
#ShineThroughtheNoise
Photo: AkashaLin
Explore more gems:
http://thewishwall.org/future-entrepreneurs

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