FE: Rebranding Breakfast

18 Jun FE: Rebranding Breakfast

This week, racial tension and protests continued. All of it came to stores and kitchens across the country with this announcement and a major rebrand: Quaker Oats Company, the maker of the Aunt Jemima line of pancake mix and syrup, admitted that the history is racist, and they will discontinue using the name and image.
The woman we know as Aunt Jemima was based on a real person, but her real name was Nancy Green. She did not create the famous Aunt Jemima recipe, but she was one of the first African American models in history to become the face of a popular food product.


Find out what other brands are following suit:
Wishing our readers and proud and happy Juneteenth this Friday!


ICYMI writing inspo: http://thewishwall.org/tag/writing-tips


Thanks for reading and welcome your comments below:
Akasha Lin
Akasha Garnier for #TheWishwall
Author, Brand Expert, Filmmaker

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