FE: Ladies first

03 Mar FE: Ladies first

We honor women in business and female entrepreneurs every day on The Wishwall.
This week I wish to come together in honor of International Women’s Day, March 8th.


This take on women’s day caught my eye with a fun spotlight on entrepreneurs and role models!
Mattel announced Barbie is partnering with entrepreneurs and role models to inspire the next generation of leaders and dreamers this International Women’s Day. Through a multi-faceted campaign to increase access to female role models, support female entrepreneurs, and partner with likeminded global programs, Barbie is committed to help build the confidence and reinforce the limitless potential of girls everywhere.


Barbie® Celebrates International Women’s Day with Global Campaign to Inspire the Next Generation of Female Leaders
Throughout the world, women continue to be underrepresented in leadership roles.* In fact, NYU’s Cognitive Development Lab research** led by Professor of Psychology, Dr. Andrei Cimpian, and Assistant Professor of Psychology, Dr. Andrea Vial, whose post-doctoral fellowship was funded by Mattel, uncovered that girls aged 5-10 are less likely to raise their hand for leadership positions, such as stepping up to be in charge of a group activity, and also perceive social backlash from volunteering to take on more responsibility. However, in the final stage of the study, researchers found that when exposed to female role models, girls – and boys – are more likely to volunteer to lead a group activity. This latest finding expands on ‘Dream Gap’ research that has shown that starting at age five, girls start doubting their potential and lose confidence in their own competence.
“We know that children are inspired by what they see around them, which is why it’s so important for young girls to see themselves reflected in role models who’ve daringly pushed past roadblocks and overcome the Dream Gap to become the brave women they are today,” said Lisa McKnight, Senior Vice President and Global Head of Barbie and Dolls, Mattel. “This International Women’s Day, we’re proud to honor 12 global trailblazing women to help empower the next generation of female leaders by sharing their stories.”
Barbie is marking International Women’s Day and inspiring girls to dream big around the world by:
• HONORING 12 GLOBAL FEMALE ROLE MODELS TO REMIND GIRLS THEY CAN BE ANYTHING by shining a light on women who are leaders in their respective industries of tech, wellness, STEM, education and more with one-of-a-kind Barbie dolls in their likeness. The global lineup of role models includes:
o Shonda Rhimes (United States) – Founder of American Television Production Company Shondaland
o Ari Horie (United States/Japan) – Founder & CEO, Women’s Startup Lab and Women’s Startup Lab Impact Foundation
o Pat McGrath (United Kingdom) – Makeup Artist and Founder of Pat McGrath Labs
o Melissa Sariffodeen (Canada) – CEO and Co-Founder of Canada Learning Code and Ladies Learning Code
o Adriana Azuara (Mexico) – Founder of All4Spas
o Doani Emanuela Bertain (Brazil) – Teacher and Founder of Sala 8
o Jane Martino (Australia) – Chair and Co-Founder of Smiling Mind
o Lan Yu (China) – Fashion Designer
o Butet Manurung (Indonesia) – Founder and Director of SOKOLA
o Sonia Peronaci (Italy) – Founder of Italian food website, ‘GialloZafferano’
o Tijen Onaran (Germany) – CEO and Founder of Global Digital Women and Co-Founder of ACI Diversity Consulting
o Lena Mahfouf (France) – Digital Creator, Videographer and Author of ‘Always More’


Thank you to all our readers and to the women in our lives!


Akasha Lin
Akasha Garnier for #TheWishwall
Author, Brand Expert, Filmmaker
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Graphic: Business Wire

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