FE: How we land

12 May FE: How we land

“What really makes all the difference, then, is how we land.” ~ from ‘Dear Evan Hansen’

In honor of May’s Mental Health Awareness month, Dear Evan Hansen https://broadwaydirect.com/show/dear-evan-hansen – the Tony, Grammy, Olivier-Award winning Broadway musical, is partnering with Blueberry Entertainment, the industry’s leading digital fashion brand, to launch an innovative metaverse fundraising event. Beginning Friday, May 13, 2022, a digital version of the show’s iconic blue striped polo will be available for purchase on Roblox, with 100% of the proceeds to benefit the Child Mind Institute, the not-for-profit dedicated to transforming the lives of children struggling with mental health disorders and learning disorders.
“Everyone at Dear Evan Hansen is very proud that Evan’s blue-striped polo has become a recognizable symbol of the search for connection,” says Dear Evan Hansen producer Stacey Mindich said. “For several years, we have sold a replica of the onstage polo, with a percentage of profits going to our mental health not-for-profit partners. Now, we are excited to offer this polo to multiple metaverse communities, as the first Broadway show to partner with a digital fashion company, bringing live theater to a whole new audience, while also continuing our focus on philanthropy and mental health wellness.”
A digital version of Dear Evan Hansen‘s iconic blue striped polo will be available for purchase on Roblox, with 100% of the proceeds benefiting the Child Mind Institute.

The blue-striped polo worn by the protagonist in Dear Evan Hansen, now part of The Smithsonian’s permanent collection, has become a symbol of a global yearning for connection – more relevant than ever after two-plus years of a worldwide pandemic. Through this collaboration with Blueberry, audiences will be able to engage with the polo like never before.
We wish you the best on your entrepreneur path!

Thank you for reading and welcome your comments below.

Akasha Lin
Akasha Garnier for #TheWishwall
Author, Brand Expert, Filmmaker
Photo: AkashaLin, Empire State Building, NYC
Explore more gems:

No Comments

Post A Comment


Help The Wishwall Foundation to continue its life changing efforts.
Twitter Icontwitter follow buttonCheck Out Our InstagramCheck Out Our Instagram