03 Sep FE: Discovery in Brand + Business
“This is the real deal. You will never believe what actually happened…” ~Jeff Silva
Book cover quote from Secrets to #ShinethroughtheNoise + “Bloodline” series
This week we’ll focus on brand trends for 2020-2021. But first, I wish to share a thrilling story of authenticity and evolution with our Wishwall readers. We’re coming up on the fourth anniversary of the release of Secrets to Shine Through the Noise. I celebrated the second anniversary with two Pearl Jam concerts and the release of my second book, Shine through the Noise: Spark Your Creativity in Branding + Business.
When I speak at writers’ conferences or meet with clients for a branding workshop I’m often asked about where my ideas come from. My answer: Pay attention. I you tune in to how you feel about a prospect or project, you can gather clues. I call this getting in touch with your “inner noise” and go into more detail in my books on how that can help you (coming to a post-COVID-19 workshop near you we hope). We do rush writing and getting in touch with your intuition like it’s a muscle. Can you hear your inner voice more through your inner noise? I hope so.
When you can hear your inner voice, it’s much easier to get in touch with your “why”. These are the reasons you get up early or work late and an authentic foundation for your brand.
Brand authenticity from start to finish (or start to pivot in our current reality)
We talk about brand authenticity frequently with our readers. ICYMI: http://thewishwall.org/?s=brand+authenticity
My city sabbatical on Hawaii’s Big Island sparked a great deal of authenticity and interest in bringing stories to life. (We’ll keep it real: I have a hard time writing when it’s beautiful weather every day, so I split my time with Hawaii adventures and then writing about them. Well, then there was that tsunami that turned me into a thriller writer. But that’s a tale to share another time.)
By request, a look at one of my first travel blogs that spawned a book and cover story:
“The Kona sun highlighted flashes of white, grey…and red in the deep blue Pacific. Jeff Silva surfaced. “WOW…these guys are testy”. Me: “What does that mean?!” Jeff: “It means they’re swimming at me with open mouths and bumping.” Gulp. SPLASH. Two or three oceanic white tip sharks under the Jeff’s boat. I’m driving the boat when I hear: “Open the fish box!” I stretch back to flip it open and not run Jeff over with his own boat. Fish go flying into the box. I see several gorgeous mahi mahi…and Jeff with a spear in one hand and bait in the other. A whirlpool of blues and cloudy water that this city girl is taking in. After hand-feeding the sharks I hear. “You ready?!” Double gulp. I think I do want to get in…
“Do NOT make a splash…”.
See what happened next
Yes, Hawaii’s Big Island brings out the best or worst in you, depending on what you’re ready for.
Warmest congrats and aloha to Jeff Silva, since he’s now a main part of Discovery Channel’s show “Deadliest Catch: Bloodline”! https://go.discovery.com/tv-shows/deadliest-catch-bloodline News this week makes it sounds like there will be another season.
Brand inclusivity continues to be a key piece in the story
I’ve worked with branding client this year to bring more photos of people of color into web images, print campaigns and videos we’ve been working. It certainly helps tell a bigger story that includes a wider current and future audience.
Discussion and visuals of diversity, inclusivity and body positivity, are reshaping consumer expectations. A survey by Accenture showed that 70% of consumers will choose inclusive and diverse brands over those that are not.
The 2018 State of Branding reported that the majority (79%) of companies acknowledge the importance of addressing issues both social and cultural for their branding strategy.
Here are ideas of inclusivity that felt authentic and resonated with their audience:
Dove personal care brand, cosmetics brand Fenty Beauty and . These brands have made it a point to ask real women to appear on their ads instead of hiring picture-perfect models. I also see alignment with the stories curated by Simonetta Lein for The Wishwall. These campaigns honor a wider range of beauty, featuring women of every age, ethnicity, shape, size and gender orientation to empower consumers.
You ready?! Grab your notebook, tablet or play book. Take 5 minutes now to write down ideas and reactions that came to mind as you were reading this.
Thanks for reading and welcome your comments below:
Akasha Garnier for #TheWishwall
Author, Brand Expert, Filmmaker
Writing Inspo: http://thewishwall.org/tag/writing-tips/
Photos by AkashaLin Garnier