FE: Cope + hope

21 Oct FE: Cope + hope

“My role as Global Ambassador for The Breast Cancer Campaign continues to be my life’s most meaningful work.” ~ Elizabeth Hurley, Estee Lauder Campaign Global Ambassador

Breast cancer is not a disease that has a single story. It is as diverse and complex as ELC’s global community and it profoundly affects everyone it touches—patients, loved ones, doctors, caregivers, advocates, and more.
My Bohemian grandmother Christine is a breast cancer survivor, and she wanted to talk about it. When I was 7, she shared her experience after a double mastectomy, as well as the importance of learning to cope and hope. So, in her honor I hope you are inspired by the survivors and thrivers around you!
The 2021 Breast cancer creative features layers of the Pink Ribbon, the universally recognized symbol for breast cancer. Shades of pink, and different textures and designs, intertwine to signify the diversity of the disease, the equity The Campaign hopes to help achieve, and the unity in support of the entire breast cancer community worldwide.
Check out the new calls to action and social campaigns:
> The new social media call to action to encourage engagement from supporters worldwide to raise funds for Breast Cancer Relief Fund, through the simple action of grabbing your favorite pink lipstick, drawing a ribbon, sharing your story using the hashtags #TimeToEndBreastCancer and #ELCdonates and tagging up to five people to participate.
For every public, in-feed Instagram or Facebook post during the month of October featuring both #TimeToEndBreastCancer and #ELCdonates together, @esteelaudercompanies will donate $25 to @bcrfcure up to $150,000
> Reinforce and build upon The Estée Lauder Companies’ legacy of breast cancer funding and furthering the company’s commitment to Racial Equity. The company and the Lauder Family will invest $1 million over two years towards research to help eliminate breast cancer disparities. Through grants with BCRF, two important new initiatives will be supported.
> Illuminate buildings, monuments, and landmarks worldwide in glowing pink lights to raise awareness of breast health, including the Empire State Building NYC, Willis Tower Chicago and the Eiffel Tower, Paris.
> Convene world-class experts to educate on the importance of breast health.
> Continue to produce and distribute informative materials and Pink Ribbons worldwide. Drive donations to BCRF through ELCompanies.com/BreastCancerCampaign.
Elizabeth Hurley, the longstanding Global Ambassador for The Campaign shared, “My role as Global Ambassador for The Breast Cancer Campaign continues to be my life’s most meaningful work. I joined Evelyn to work on The Campaign shortly after she started it in the early 1990’s. Over the years, I’ve seen the powerful impact The Estée Lauder Companies has had on the global breast cancer community, including groundbreaking progress made through the research The Campaign has funded to advance science, treatments, and care. We must carry on Evelyn’s legacy and come together in support of The Campaign and help to find a cure for this disease.”
I will watch for your beautiful photos and will be sharing one as well. Thanks for reading and welcome your stories and comments below!

Akasha Lin
Akasha Garnier for #TheWishwall
Author, Brand Expert, Filmmaker
Writing Inspo: http://thewishwall.org/tag/writing-tips/
Info based on Estee Lauder press materials and Secrets to Shine through the Noise chapter about
how we cope and hope.

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