FE: Causes + Connections

12 Aug FE: Causes + Connections

Causes + Connections
“The more reflective you are, the more effective you can be.” ~Akasha Garnier

 

Thank you for your support as we align to help create awareness. I wish to share an update to last week’s FE focus: http://thewishwall.org/desideri/fe-plans-perspective .
It’s so inspiring to see O, The Oprah Magazine has commissioned 26 billboards calling for the arrest of the police officers involved in the killing of Breonna Taylor to be placed across Louisville, Ky., the magazine said in a Friday article.
https://www.npr.org/sections/live-updates-protests-for-racial-justice/2020/08/07/900192570/oprah-winfrey-commissions-26-billboards-demanding-arrests-in-breonna-taylors-kil

 

The public is aware of bigger causes from civil unrest to finding a community to believe in.
As we all experience the pandemic culture during COVID-19, we can see that more people want to see brands that support remarkable causes, and nonprofits can benefit from access to larger brand budgets. Cause marketing can create partnerships to help both sides.

 

Brands that support a cause can see amplified results. The best campaigns have a timely message that resonates with current and future consumers. A message may be slick or subtle, and must executed well—the best ones spark a conversation. For example, working with The Wishwall started with a strong belief in the community and kindness. My work with Teen Cancer USA grew from my love of music, message and mindfulness.

 

What would you like to be involved in?
Learn more about http://thewishwall.org.
Look over some examples to generate ideas:
https://www.thedrum.com/news/2019/06/19/cause-marketing-best-and-worst-brand-purpose-campaigns

Thanks for reading and we welcome your comments below.

Akasha Lin
Akasha Garnier for #TheWishwall
Author, Brand Expert, Filmmaker
http://www.akashagarnier.com
#ShineThroughtheNoise
Read more from Future Entrepreneurs
http://thewishwall.org/future-entrepreneurs

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