FE: A new light

10 Dec FE: A new light

“It’s more than the tooth fairy gives.” Hayley, Chicago entrepreneur

 

I wish to share that bright spot with you to help you see this holiday season in a new light. May you find inspiration from this energetic 7-year-old in Chicago! Hayley dedicated a great deal of time to crafting bracelets during the coronavirus pandemic as a fundraiser to buy personal protective equipment (PPE) for a children’s hospital.
So far, the endeavor has generated nearly $20,000 for Ann and Robert H. Lurie Children’s Hospital, prompting praise and purchases from Chicago politicians, a Broadway actor and her beloved White Sox.
Hayley’s initial goal was $200, which she quickly surpassed, charging $3 a bracelet or $5 for an added charm.
It’s hard for the second grader to grasp how much more $20,000 is by comparison — but she figures it’s a lot. (She’s right. Wonderful work, Hayley!!) Read on: https://www.usnews.com/news/us/articles/2020-12-08/chicago-7-year-old-raises-money-for-hospitals-pandemic-gear

 

This year we focused on diversity and Black Lives Matter, so I want to include an intro to “Dreezy Claus”:
https://www.dreezyclaus.com

Ready to take a closer look at brand trends? Voila:
http://thewishwall.org/desideri/fe-discovery-in-brand-business

 

Thanks for reading and we welcome your comments below.

Akasha Lin
Akasha Garnier for #TheWishwall
Author, Brand Expert, Filmmaker
http://www.akashagarnier.com
#ShineThroughtheNoise
Image: AkashaLin, Chicago shine

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